Charles Eisenstein - on ECO-rhetoric (ideology) and fear 
"I am afraid that, in adopting climate as their keystone narrative, environmentalists have made a bargain with the Devil.... The premises of the [environmental] conversation shifted away from love of nature and toward fear of our survival [fear of Nature]." - C. Eisenstein (2018, p. 131) 
When we confront the environmental and ecological issues of the day, we are also confronted with an overwhelming (if not distracting) rhetoric (ideology) of the dominant climate crisis narrative. I and others are challenging the implications of this narrative, even though we don't deny it is important. The question we have is how important is it? So, I'll introduce you to one of the critics, an environmentalist himself--and specifically I suggest his recent video "Am I a Climate Alarmist or a Climate Denier?" which lays out a lot of important issues, and ends in the video with a really good challenge to "fear" vs. "love" as the motivational source which will be most effective to bring to our grand environmental problems in the next decades. Unfortunately, he says nothing about fearlessness and/or fearism etc. in offering solutions. Anyways, I commented (see below) on his Youtube video channel the following:
ALSO, see my series of two videos on The Greta Effect https://www.youtube.com/watch?v=-kHozXgPS7Y which look at similar dilemmas that Eisenstein is pointing to, albeit, he doesn't name names like I do. And see alternative views of young Swede's (other than Greta Thunberg, for e.g.) who are sick n' tired of the "prophet of panic" and "climate cults" from Leftists and their continued pc binary thinking https://www.youtube.com/watch?v=oZCCXZz5Esw
Equally, a great short talk on becoming a critical level-headed "climate thinker" (not propagandist) see Alex Epstein's work: https://mail.google.com/mail/u/0/?tab=wm&ogbl#inbox/FMfcgxwDrvCQvDhZMvSdxBQlDFfKhsnM?projector=1
I like what wise elder and death-grief expert Stephen Jenkinson said recently:
"There are people walking up my path, one-third my age. Their hands are full," spiritual activist and author Stephen Jenkinson told The Vancouver Observer a recent fundraiser for Wakan Tanka, a film about environmental elders engaging youth on climate change. "One hand is full of a blistering hatred of anybody my age—the other is full of despair, something I’ve come to call principled anxiety...They say to me, ‘have you got anything?’"
ALSO, on the back cover of Eisenstein's new book and critique see Climate: A New Story (2018):
"Flipping the script on climate change, Eisenstein makes a case for a wholesale reimagining of the framing, tactics, and goals we employ in our journey to heal from ecological destruction. With research and insight, Charles Eisenstein details how the quantification [statistic obsession] of the natural world leads to a lack of [empathetic] integration and [reinforces] our 'fight' [and 'flight'] [fear-based] mentality."
This latter point of exacerbating a battle of who's facts are right, re: climate change activists vs. the deniers, is fear-based in structuration, which is something I also have seen for many decades when it comes to making cases to 'save the environment' (or the world). The passions of fight-flight, our primal brain reflexes on survival get triggered and grow and out race the higher cognitive functions of which are needed to look at the situation and problems we have to face more collaboratively. Digitial media and social networks in the past decade have exacerbated fight-flight divisiveness on top of the quantification battles and in the end the subtleties of really listening and connecting to our hearts, souls, and our holistic nature of perception are diminished. David Abrams, cultural ecologist, geophilosopher, and author of Becoming Animal and The Spell of the Sensuous endorses Eisenstein's critique calling Eisenstein's latest book "a blast of sanity!... he writes from within an uncannily woke worldview... that discerns and feels into the complex entanglement of our lives.... This book is visionary and prophetic...".
I think with Eisenstein's work here we have the possibility of moving from fear to fearlessness in the entire eco-problematique. I still am in the early stages of analyzing Eisenstein's work and especially from a fearological lens. So the "New Story" he speaks to is basically, as his book (back cover) says:
"This refocusing away from impending catastrophe [as primary fear-based motivator to care for Nature] and our inevitable doom cultivates meaningful emotional and psychological connections [love] and provides real, actionable steps to caring for the earth. Freeing ourselves from a war mentality and seeing the bigger picture...".
The book (according to Brock Doman, Water Institute Director) is "A clarion call to reconnect through love with our living earth... to collectively move past divisive reductionism [fear-based patterning], betwixt false Prophets of doom and false prophets of denial, towards a revitalization of reverential relations."
2. This shift is super important to recognize and analyze (see Note 1 also)--it is part of an emergency paradigm regarding time and risk--and the fear of failure at an unprecedented scale--thus, it is a way to motivate people and institutions to change by 'force' of fear rather than love--which is the basic foundational strategy of what is called "negative" politics/environmentalism relative and in contrast to "positive" politics/environmentalism.