Fear is the new beauty

I was captured by an artist's design of a flag recently (http://www.maxgrundy.com/welcome.htm)

and he used "Fear Is The New Beauty" to sell his work (this b/w flag being one of them)... there is something very profound in that phrase, which I think is more true and pernicious and common than most of us may recognize... there is a whole literature on "architecture of fear" and designing by fear (which usually means safety and security, OR it means getting an adrenalin-high; perhaps all part of an addiction to both the safety and the risk), etc. and it truly is affecting the aesthetics of our times in this "culture of fear"... 

The flag here also puzzles me, and I don't really get it? Anyone else get it? 

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